The Brogue Hog

Web Commerce

Archived Posts from this Category

June 12, 2008

Choosing the Right Affiliate Program

Filed under: Web Commerce — @ 12:47 am

Requesting information on an affiliate program is an open invitation to receive never ending submissions to your email account. It can be overwhelming to look at. You may feel as if you have been invaded. It can frighten a person into hitting the delete button very quickly. HOW DO YOU SORT THROUGH AND MAKE SENSE OF IT ALL? How do you know which programs really work? Following is a list of things to think about prior to choosing an affiliate program.

1. What are you selling? To often the program is all about the recruitment. While it is understandable that recruitment is a very necessary part of building your business, it is first important to have product to offer. This would preferably be a product that you are very familiar with and that you believe in strongly. It is hard to promote a product you don’t believe in. It is even harder to promote a business that sells products you don’t believe in.

2. What is the cost? It is important to know that you do not need to be afraid of the word FREE. There are many aspects of an affiliate program that can be free. This can be traffic for clicks or website set up etc. With that said, many free promotions have upgrades that will cost. Some will cost more than others. I am personally a big fan of purchasing the upgrades but I did so initially very carefully and nothing that cost me over $25. Baby steps you know.

3. What kind of support is available? Emails, phone calls, discussion boards…These are the things minimally that should be available to you. With any new endeavor, there will be questions. Having a way to get answers to those questions is absolutely necessary.

4. How do you feel? Many people are searching for “the perfect business”. It’s not out there. Every business has its kinks. It is the people who have the time and the patience to work through the kinks that are successful. Does the information in front of you make sense? If so….GO FOR IT! If you find yourself hesitating over the enter button after you have filled out the “sign up now” information, then rethink. Do some investigating before you jump in. Ultimately you have to feel comfortable with your decision or you’ll be doomed to fail. If you do not believe in the business and yourself 100% than you will never devote the time and energy needed to succeed.

There are very good affiliate programs available on the internet. With time and a little thought, they can be very financially rewarding. GOOD LUCK!

I am the mother of two who was working to hard as a Registered Nurse. The nursing shortage kept me away from my children and my home more than I was comfortable with. Knowing there must be a better way, my search began. I have found the perfect home business. I would like very much to share it with you.

Have a personally built money making website that is 100% ready to take orders and pull in massive residual profits. Get details and sign up today at http://www.lccdgroup.com/pip.html

May 17, 2008

The Truth About Online Businesses

Filed under: Web Commerce — @ 7:28 pm

Are you planning on starting an Internet business? If you are you can count yourself among the millions of people who dream of making money online. Every day thousands of new domains are registered by online entrepreneurs who are looking for the hidden pot of gold.

The only problem is that in reality there is no pot of gold online, hidden or out in the open. Most online entrepreneurs quickly discover that making money online requires the same persistence, activity, and knowledge that brick and mortar businesses do.

So why start an online business?

The biggest advantages of starting an online business is that you can start one with a low budget, and you can build it as your time allows.

A retail store requires your full attention, including long 12-15 hour days of work. But an online business can be run on the weekends, or even in a spare hour when you come home from work.

But even with these advantages you will still have to approach your online business like you would if it was a brick and mortar business. You will have to truly understand the needs and wants of the market that you are serving.

Hours of research, followed by disciplined implementation are required.

You will also need to periodically reevaluate your course of action. Experienced online entrepreneurs measure the results of their online businesses. They know which products are making money for them, and they keep track of which advertising campaigns are producing results.

While you need to give your online business time to develop, you also need to be honest with yourself and make sure not to throw away good money after bad money.

By being focused on your online business, and treating it like a real business, you will be able to experience the rewards of running an online business.

Donny Lowy runs http://www.closeoutexplosion.com an online wholesale and closeout business that supplies eBay sellers, retailers, and flea market vendors.

April 6, 2008

How to Analyze a Competitor’s Website

Filed under: Web Commerce — @ 10:03 pm

Competitors’ websites, if analyzed properly, can give you all
sorts of information that you can use to increase the traffic
and the popularity of your site. Here is an article on how to
analyze a competitor’s website.

Identifying the Leaders

Start off by identifying the major players. A good place to do
this is Yahoo’s directory. It is good to view the major players
in similar fields to your own so that you have a better view of
your web site as perceived by others. You may want to print out
the directory to take a closer look. Check some of the bigger
companies and find out some of the innovative approaches and new
products offered.

Sites like Media Metrix 500 can tell you which companies get the
most traffic, and you can learn about the relative traffic by
using Alexa. It is a free add-on to your browser that ranks the
traffic for each site you visit and informing you whether it is
in the top 100 or top 1000 ranking. This gives you a rough idea
of where your competitors are in the ranking order.

Scrutinize the Leaders

The next step is to study the top 5 or 10 competitors very
closely. There is a lot that can be learned by looking at
competitors’ web sites and analyzing them. These are the things
that you should look for:

1. Make sure you check to see what products or services
competitors offer, and note anything that’s different from your
own offerings.

2. Look for gaps that you could fill.

3. Think about the look, feel and functionality of the
competitors’ web sites.

4. Check the advertising campaigns and offers they are running.

5. Look at their strengths and weaknesses, from the customer’s
point of view.

6. See if you can figure out their strategy.

If you are dealing with a public company then you can get
detailed information from proper sources and write down the
names of their key players. Then it is possible to look for any
interviews, articles or speeches they might have made about
relating to their web site.

Look for Strengths, Vulnerabilities, and Gaps

Now summarize the information you have found into few sentences
for each competitor, highlighting the strengths and weaknesses
of each one. Note down the strategies to be followed to counter
your competitor’s offering.

With this research, you can create or modify your marketing
plan. Be sure to include how you intend to deal with
competition, and what steps you think you would require getting
top rankings in the search engines. On the basis of your
research on your competitors’ websites, you need to make a
decision of either to compete with your competitor or walk out
of the competition and focus on other areas.

Don’t get frightened away prematurely, though - make sure you
know what you are getting into before you start, and don’t let
big companies intimidate you. Remember that you can move faster
than your competitors if you have confidence in your abilities.
All you need to do is offer your customers things that they
cannot find anywhere else.

April 2, 2008

Understanding the Sales Per Visitor Rate for Affiliate Marketing Websites

Filed under: Web Commerce — @ 12:55 am

G’day ladies and gentlemen,

This is Sorna Devadas here, writing my first article for the
Internet. I have personally designed and developed around 15
websites for paying customers that have all been thrilled with
the results and now I’m learning how to build my own websites
that make money for me :-) You may have read alot about
affiliate marketing and building websites that make you money
while you sleep. There are so many strategies that you’ll hear
bits and pieces about so here’s one concept that stuck with me,
as I read more into this fertile opportunity, the sales per
visitor rate. When attracting visitors to your website, some
will make a purchase and some will leave without buying. The two
things we want to watch are the number of people visiting and
the number of those visitors making a purchase.

This percentage is the Conversion Rate and the dollar value is
the Sales Per Visitor Rate (SPV). To calculate the sales per
visitor rate, take the value of the sales you made for a given
time period and divide it by the number of sales you made for
that period.

For example, in the last 12 months you may have made 550
thousand dollars worth of sales and had 300 thousand visitors.
The SPV is then $1.83.

By increasing the number of visitors alone you will increase
your profits and by increasing the conversion rate alone, you’ll
also increase profits. By increasing both of these as time goes
on, your website will become more and more profitable. Typically
you can expect between 1 and 10 of every 100 visitors
(Conversion Rate between 1 and 10%) to buy something and for
those that don’t buy, try to obtain their email address so that
you can contact them later with more offers. This is another
powerful concept called the signup rate. Signup rates vary
between 10% and 33%. Any less than 10% needs work, any more than
33% is fantastic!

To find out more about how to increase your SPV, why you would
acquire email addresses of visitors and for more powerful
concepts, visit http://www.internetprofi
tmentor.com. Here I found a wealth of useful and free
information with over 12 hours of video and a 120 page e-book.
There’s also a comprehensive free course, a rare jewel amongst
lots of expensive courses around.

I hope you found my first article useful and all the best with
your online success!