The Brogue Hog

Economy

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October 22, 2008

Learn Online Marketing Strategies As The Internet Grows Rapidly

Filed under: Ads, Economy, Marketing Parlor — @ 1:36 pm

In watching all the different marketing strategies that have been coming out lately I’ve become quite intrigued with the very round of online marketing itself.

In hiring different companies to market my webpages I’ve seen some incredible things happen.

Just like in the off-line world would meander money over to accompany and they throw out a television commercial or billboard pitch and then you see it happen and bring in the business, these things are very exciting.

The thing about online marketing is you just want to know how they do it.

Even if you still want to hire the company to do it for you is very interesting to find out how all ties together.

The more the Internet grows, and it grows every single day, the more Internet marketing strategy becomes important.

Internet marketing is an organic version of marketing that lives on in networking principle and relies on a great deal of factors none of which are very expensive to implement if the cost anything at all.

One the great things about online marketing these days is not so much a matter of how to do it as it is to utilize networks that speed the results and impact of the marketing itself.

Internet marketing is a fascinating topic and as the Internet grows it will become even more fascinating to see how marketing evolves.

June 16, 2008

Productivity: So Many Small Things

Filed under: Economy — @ 5:45 pm

We rarely see stories or articles about productivity in the newspaper or on TV. When we do, it’s usually just another story on the economy that defies understanding.

Which is too bad. Our prosperous standard of living arrived, in large part, because of the ability of companies and organizations everywhere, and for the past several hundred years, to increase productivity.

Productivity simply refers to how much labor or money it takes to create a product or service. If a carpenter can build one house in one month, then the carpenter’s productivity is one house per month. If the carpenter gets new tools or new ideas and does the job more quickly, his productivity goes up.

Every time productivity goes up, the carpenter’s standard of living goes up, too (generally speaking). Here’s another example of how productivity works:

Suppose a British company discovers how to make steel products just a tiny, tiny bit harder. Then a company in the U.S.A. uses this process to make ball bearings that last an average of 423 days rather than 420 days, when they’re used in truck axles.

A trucking company that hauls washing machines from Mexico City to Montreal, Canada buys trucks with these better bearings. That means it can haul a load for a few dollars less. In turn, this means the cost of each washer goes down by a few cents.

But, what’s a few cents less when you’re paying hundreds of dollars for a new washer? What’s more, you’d probably observe that you only need a new washing machine once every fifteen or twenty years.

That’s true, but this productivity improvement is just one of the many millions of small improvements we’ve seen since the Industrial Revolution (and some improvements even predate that period).

We also need to remember a couple of other points. First, productivity improvements have a cumulative effect, which is to say they build on each other to multiply the gains. Second, productivity has increased at an unprecedented rate for the past half century.

The most obvious example sits on your desk: a personal computer. Not too many years ago, we prepared letters on a typewriter, one letter at a time. Now, using a computer and word processor, we can select a stock letter from a collection that covers most common issues, add a name and address using mail merge, send the document to the printer, and in seconds a completed letter lands on our desk.

The personal computer, though, is simply the tip of an iceberg. Almost everything mechanical or electrical works better or works faster than its counterpart of 50 years ago. We haven’t heard about most of those improvements on the news, for obvious reasons. Individually, they meant little except to people who were directly affected; but collectively they’ve revolutionized the way we work and live.

EzineArticles Expert Author Robert Abbott

Robert F. Abbott is the author of the forthcoming book, Ownership Revolution: How Working People are Buying Up Big Business, from which this article is taken. If you contribute to a pension fund, mutual fund, or whole life insurance policy, you’re probably one of the new owners of the big corporations. Find out more at http://www.TheNewOwners.com.

June 3, 2008

Ways To Measure Finance

Filed under: Economy, Economy + Finance, Investment Hall — @ 10:20 am

There are several ways to measure finance. This is done to ensure that the business is doing right and is meeting its financial targets. Sometimes, this is measured in a monthly basis. In some companies, there is a quarterly business review in which the gains and losses are measured and from these data, action plans can be formulated that will specifically target pain area in the company that significantly impacts the financial aspect of the business.

In many cases, corporate leaders measure their financial status by also measuring their company’s net worth. This is a data driven approach that helps them drive the business and forecast how the rest of the fiscal year will be. The first thing to do here is to list all the largest asserts of the company. It is important in this part that the estimation of the assets’ worth is close to reality. After this, the liquid assets are added. These assets include the cash available in bank accounts, whether they are savings or checking. Once all these are added, you now have the total assets.

What needs to be done next is to calculate the liabilities of the company. Of course, this includes outstanding loans and leases. This may include mortgages if the company has not fully paid for its infrastructure. Add to these the direct debts of the company if there is any. Once this is done, the total liabilities of the company is identified. The liabilities should be subtracted from the assets to calculate the net worth of the business. If this hits negative, this means that the company is not in a smooth sailing status.

Another approach to measuring financial growth is through the calculation of investment performance. This can be done to manage assets and make a financial forecast based on historical data and financial analysis. The first thing to do here is to set a timeline. Many companies do not measure financial strength on a monthly basis. What they do is to measure it quarterly but some may do it annually. For small scale businesses, a monthly assessment may be done to manage the business better. This is especially applicable to startup businesses.

Overall, to measure finance is to measure the business. Whatever comes out on the measurement is where the ultimate decision will be based. Directions will be taken and new approaches will be tried.

For more information on asset management please call Nigel Walter chairman of Connaught Asset Management

June 2, 2008

The Most Targeted Traffic You’ll Ever Get (Part 2)

Filed under: Economy — @ 10:00 pm

“Forum Writing” is single must effective way to drive the most targeted traffic to your site and to your products. There are literally thousands of forums on the internet covering every topic imaginable.

However, forum writing can be extremely time consuming so you want to make sure you know what you are doing.

Here are some important tips about forum writing:

1. To start, do a simple Google search for your niche and then just add the word “forum” to the end. For example, “Teaching Forums” brought me to several teaching forums that I now post in on a regular basis to help promote my ebook on teaching strategies.

2. When you enter these forums don’t waste your time with forums that are not very active. You want to find forums that many people are posting in many times a day. A quick look through a good forum and you’ll know right away how often people are posting by simply looking and the # of views per posts and when the last post was. Remember, you do not want to waste your time with writing posts in forums that no one will read.

3. Set a certain amount of time aside each day to write your posts. There is a very good reason why I stressed in tip# 2 to not waste your time, because forum writing (and reading) can become very time consuming. Not only does reading and writing posts take time, but also it can become quite addicting. An active forum becomes like a community and you can wind up spending much more time chatting with your community than actually trying to generate traffic so be careful. Also, other people posting will have links to great products that you want to look at and then the World Wide Web takes over and you know the rest. Therefore, it is important to set aside a certain amount of time each day and limit yourself to that time. I suggest an hour in the morning and an hour in the evening, but that’s just me. You need to find the time that works best for you. Don’t forget to use your computer desktop and your “favorites” to help speed up the process of forum writing.

4. It is important that you are not overly aggressive when writing in forums. You don’t want to come across as blatantly advertising. In fact, most forums, even internet marketing forums, prohibit blatant advertising. However, even if they did not, most people would be turned off by it, remember forums are communities. You don’t want to just barge into someone’s community and start trying to sell them something.

5. Give help first, then point them to your product. If a person is asking for help in a particular area. Offer help first, give them a few tips on what they can do to solve their problem and then point them to your product. This will go over much better than just telling the person that you can only help them if they buy your product.

6. Point people in the forum to your freebie. You should be giving something away for free on your site, whether it is a free chapter of your ebook, an e-course, or a newsletter. You should have some way of capturing your customer’s email address and freebies are a great way to follow up with potential customers. Once they have opted-in to your freebie you can have your follow-up email campaign do the work for you…Of course email marketing is its own subject entirely and no one does it better than Jimmy D. Brown (http://www.money-teacher.com/GetMessagesRead.htm). The point is though, when you answer someone’s question in a forum, simply tell them that they can “learn more from your free 5 part e-course at www.yoursitecom” For example, when answering peoples questions on teaching I make sure to tell them that they can learn more about a particular strategy by signing up for my free chapter at http://www.teaching-teacher.com

7. Make sure to take the time to write posts that have nothing to do with your product and have no intention of trying to draw in customers. You may think this is a waste of time, but I definitely don’t think so. Remember, forums are communities, and you will gain much more respect from your community if it doesn’t appear as if you are always trying to make money off of them.

8. Finally, change your sig file every so often, especially if you sell affiliate products. If someone was happy with one thing they bought through your link, they will likely buy through you again.

Forum writing is the single best way to get the most targeted traffic possible and it is often times completely free. Forum writing should be part of your everyday life in internet marketing. There is a definite and direct correlation between forum writing and sales.

Copyright 2004 Adam Waxler

Adam Waxler is a middle school social studies teacher and ebook author. Adam also owns and operates The Money Teacher web site and publishes The Money Teacher’s Weekly Newsletter. http://www.money-teacher.com

6 Great Ways to Use E-Technology to Fund Your Business - and When Not to Use It At All

Filed under: Economy — @ 9:56 pm

Beginning with Dible’s Up Your Own Organization several decades ago, business plans have been nearly sacred tools in communicating with potential lenders and investors.

Now the electronic age has brought an avalanche of new gizmos to the equation, such as CDs, emails, and online business plans. A cell phone number has become as essential as a business land line.

Just how useful are these gizmos, really? In truth, by themselves, they are just not very useful at all.

For instance, it is not unusual for me to receive emails with business plans attached. Some come with a cover note in the email, some don’t. They all get trashed without being opened.

What the dickens makes that entrepreneur think that I’m going to spend my time and money to open the business plan, print it on my printer, and then cheerfully read it, especially when I might be letting loose a new virus into my computer system?

Hog wash.

A variation on this theme is a rather arrogant young CFO I know who sends out the business plan in a CD format. “It’s cheaper than printing,” he says. It also saves a lot of time, since he won’t have to spend any time at all talking with the venture capitalists who don’t call. Heck, he saves himself out of business before he ever gets started!

There are some valid uses for e-technology in the funding process, such as:

1) Angel investor groups are increasingly using an online submission form;

2) Venture capital firms sometimes request an online submission form and approval for submitting a full business plan;

3) Attaching a CD to your hard copy business plan is an excellent way to include bulky or complex information, such as patents and financial drill downs;

4) Including your web site, or a link to it, on the CD is important, especially if your business relies on its web presence for business;

5) Creating an online business plan for investors is an outstanding means of spotlighting your team, your product, your marketing skill and all the other elements of your business plan; and

6) Email is invaluable for keeping in touch with the investor and providing timely responses to questions.

But first start with your traditional business plan. You will need it. No matter how the process begins, at some point you will present your formal written business plan.

It seems silly sometimes. With all the technology at our disposal, we still put our ideas into a formal written business plan.

The truth is that, once you are asked for the business plan, your investor is about 80% in your corner. Now he wants to judge your formal presentation and persuasion skills, so he asks for your business plan.

Investors just don’t lend on sketches on a napkin anymore, if indeed they ever did.

And, while the hard copy business plan is essential, even more essential is the process of developing that business plan. Creating a successful business plan doesn’t allow for many shortcuts. So, create it.

By the time you are ready to submit your application to an angel investment group online, you will have in hand all the confidence that your research and organization can possibly provide.

There is just no substitute for shaking hands with your lender or investor, and knowing, just knowing, that you have the answer to any question he may throw your way - that’s what the process of a successful business plan accomplishes.

It is no longer a question of whether or not to use e-technology. Rather, it is a question of how best to use it. Make that determination before you ever shake that first hand. With you ducks in a row, you would be amazed at how much easier the process becomes.

MaryAnn Shank, respected veteran and innovator of business plans, brings the best to her website at http://www.businessplanmaster.com

Share Ad Expenses to Boost Profits

Filed under: Economy — @ 8:00 pm

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.

In recent years, there have been some changes in the marketplace that are of benefit to small business owners. For example, Internet procurement sites have emerged offering discount rates on everyday office supplies such as toner or paper. However, the high cost of advertising has not been formally addressed. That’s why many small businesses are taking matters into their own hands and joining forces in marketing “co-ops”.

Here’s an example of how it works. Andy’s Accounting Firm and Larry’s Legal Firm are both small businesses operating in the business-to-business sector. Andy services small businesses with their accounting needs, and Larry is a lawyer specializing in small business issues. Andy and Larry both wish to purchase advertising space in a popular small business magazine. The rate they are quoted individually is $5000 for the back page of the magazine. Since they are not repeat advertisers, neither Andy nor Larry receives any kind of discount. So how do they save money on this advertising venture? A co-op approach on one of two fronts will cut their advertising costs significantly:

Share the ad: Since they are not direct competitors, Andy and Larry could split the ad space 50/50, acting almost as if they were partners although their businesses are distinct. This drops the cost to $2500 for each business and they still receive broad exposure in their chosen publication. In fact, by putting their heads together they should be able promote their collective business expertise as “Total Solutions for Small Business”.

Purchase separately at a discount - There may be some occasions where a business does not wish to share its ad space. Even in these cases a co-op approach can offer a lower cost. Andy could call the publication and ask for a quote on the back page for next month. Once the price of $5000 is quoted, he then offers the publication a deal “What if I bring on another advertiser for you. Would I get a small discount?” Most publications live or die on the sales of their advertising space, and are usually willing to offer someone like Andy a 10% discount for bringing someone like Larry in to purchase an ad elsewhere in the publication. Andy and Larry split the savings and Andy ends up paying $4750 for a $5000 ad. Although the savings were smaller in this case than the shared ad example, remember that Andy now has the entire back page to himself and saves $250.

Advertising is not the only example of co-ops at work. Web Designers would jump at the chance to line up two clients in one shot, and would likely offer a discount to do so. The same applies to a printing company that prints brochures or business cards. The possibilities are endless, including the size of the co-op you choose to join.

When faced with a major advertising buying decision or the need for new marketing materials, find out how much you will have to pay as a small business. Then form alliances with similar small business, and negotiate a better deal for all parties involved.

About The Author

Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at askwill@marketingyoursmallbusiness.com

June 1, 2008

How A Small Business Can Double The Effectiveness Of Their Marketing Instantly

Filed under: Economy — @ 12:52 pm

Chase Positive Feedback

I have to tell you this amazing story.

So, I made a mistake with some credit card transactions I was doing and I had to call the credit card company to remedy the problem. If you use credit cards (and I’m sure most of you do) you know that calling a credit card company is a freakin’ nightmare.

The ridiculous phone maze to keep callers from actually talking to a live person, the prompts that take you no where, the Fort Knox like security (which is probably a good think but after all the other stuff still makes you mad).

I had to do some pretty crazy flip flop of balances… I had a made a payment to the wrong card. I have a both a Visa and a MasterCard issued from the same bank - one in my name and the other in my wife’s. I made the payment to the wrong one and now was going to try and flip the balances.

I was ready to be annoyed.

BUT… I was pleasantly surprised. The people I talked to were fantastic. So much so that I told the lady that helped me (Mary Ann was her name) how great she was and how easy she made my transaction. I also told her about the hassles I normally have and how surprised I was that I didn’t have to deal with that.

What Mary Ann said next was blew me away!

Mary Ann said, “I wish my boss were here to hear you say that!” I was floored by that statement.

Most people aren’t swift enough to realize something valuable to their career is being said. Many business owner’s miss this too when a customer give feedback that is extremely valuable to their business success.

I told Mary Ann that if she wanted to have her boss call me I would tell her in person. So then Mary Ann did it again! She amazed me again. You have to realize how unbelievable this really is. No one does this - especially employees.

Here’s what she does next…

Mary Ann asks me, “Would please tell my boss that on her voice mail?” I agreed and she immediately transferred me to the voice mail where I left a glowing testimonial.

The moral of the story here is that you need to be aggressive in the collection of positive feedback. You need to amass a stockpile of praise from customers, employees, employers, civic leaders and whom ever you can find.

You need to be a rabid collector of these juicy bits of joy. People live vicariously through the thoughts, words and actions of others. Having this preponderance of proof that you are as good as you claim to be is more powerful then anything you can ever say.

Travis and I see this mistake made by business owners more than any other. Most small business owners just don’t “get” the power of collecting testimonials and using them in their advertising and marketing. It is a must.

Marketing Guru, Dan Kennedy said, “You don’t have a product until you have testimonials.”

He’s absolutely right. Yes, it is difficult and time consuming to collect them. But there are many ways you can make it easier on yourself. You have to make it a priority and teach your entire staff to recognize and prompt opportunities to capture testimonials, success stories and praise.

Testimonial Collection Made Easy

One way we have found to make collecting the words of others easy is using a service that allows people to leave voice testimonials via the telephone and then you are able to both use those on your website (which is extremely powerful) with just a click of a button or you can transcribe them and use them in print. A system like this gives you the ability to collect powerful testimonials in the voice of your customer. Using this technique we have seen clients increase business by at least 25%.

One way to do this is by using a system like Audio Generator.

There’s power in the details.

Details in testimonials is key. The more you can provide the more believable they will be. Don’t chicken out on testimonials by just putting the first name of the person who gave it or just their city. Give all you can. Even take a picture if you can. These tips will make you testimonials 10x more powerful.

If you aren’t using testimonials now in your marketing your only getting 50% of the business you could be. If you aren’t a business owner you can still significantly increase you pay, job opportunities and career options by using this simple little technique.

Your Mission Should You Choose To Accept It…

Start collecting and using testimonials now!

Jimmy Vee - EzineArticles Expert Author

If you are a small business owner, solo sales representative or marketing professional and are tired of doing the same old boring marketing that gets no results and wastes your precious time, energy and cash then scoot on over to http://www.GravitationalMarketing.com and join the herds of others who devour Jimmy Vee and Travis Miller’s Mission Control Marketing Newsletter.

You will discover other juicy bits of marketing insight that will enable you to naturally attract new customers quickly and effortlessly - like gravity pulls objects to earth. Vee and Miller also have a new DVD and e-book that reveal their secret methods of Gravitational Marketing and expose how your business can be sensational and become famous on a limited budget.

May 31, 2008

Do You Know How To Make Money Online

Filed under: Economy — @ 3:27 pm

Do you know how to Make Money Online? Your options are unlimited there are thousands of Online Business Opportunities just waiting for you to sign up and get started BUT that is the problem!

Online marketing used to be quite a simple matter but with thousands of websites springing up daily it is now a challenge. The visitors to your website are now more choosy and don’t sign on the dotted line unless you present them with something that they can’t refuse.

Offering a free e-book used to be all the incentive you needed but now the internet is swamped with them and they are not as effective as they used to be.

It is the same with newsletters every one has the same idea but how many give you new and interesting information that is worth the reading.

Adsense has gone the same way, every website you look at is swamped with Google ads and even they are losing their appeal to the discerning public.

I want to make money online but how ?

You have to compete, face the challenge. If your website is down in the dumps don’t sit there waiting for the visitors to return do a complete turn a round and change your website content. check all those websites that are on top of the searches and see what makes them tick.

If you have Adsense ads on it move them around or change the colour until people begin to notice them. If you have a business opportunities website change the opportunities until you find something that works.

Does your website look attractive ? No not pretty! try and look at it from a visitors point of view, if you landed on that website would it attract you and make you want to stay to check out the ads ?

Writing articles is the all time favourite for when you submit your article to the different forums it is hoped that hundreds of people will place your article on their website that way you get hundreds of links and hopefully more traffic.

Traffic is the answer to making money, the more traffic the more chance of visitors clicking on your ads and of course more chance of them buying what you are selling.

Take advantage of the seasonal trends if it is the middle of Summer no one is interested in what to give their kids for Christmas think outdoor living, holidays, seasonal clothes, sun preparations.

Of course it depends on what countries you are specifically aiming for as well, if your audience is worldwide then it doesn’t matter what you sell as the UK may be in the middle of a heat wave but Australia is in the middle of their winter.

Something different is what everyone is looking for so if you can come up with an entirely new product or an unheard of business you could hit the jackpot.

Spend some quality time on your own, forget the PC grab a pen and paper and start jotting down anything that comes into your head, words short sentences. let yourself wander as you write, it is amazing what is in your mind and what comes to the surface.
Forget time it is not important this is your quality time.

When you have finished go through all that you have written and it is possible something will spring out and hit you and make you wonder why you never thought of it before.

Most people don’t set out intentionally to think up ideas they are something that suddenly pops into their mind from nowhere, writing or jotting down words can quite often trigger something off in your mind.

The word MONEY is a figurehead to every one so write that one word at the top of the page and go on from there.

You may see a program that someone else has thought up, study it carefully and see if there is some way of improving on it, give it a different outlook and make sure that your improvements in the program are quite clear to others it must have your stamp on it.

It is quite true that Google Adwords can conjure up a large amount of money in a short span of time, also you can start earning within fifteen minutes of placing the ad.

You must have a product or a program to advertise and it is not just a case of putting it on and hoping for the best it needs a bit of preparation to make sure that the public can find your product or program by using keywords that are searched often.

Another quick fix for money are traffic surf programs but they are risky, you can make a lot of money on the other hand you can lose a lot if you pick a scam program. If these type of programs interest you then visit the surf traffic forums first to find out which programs are paying and if possible how long they have been running.

With most of these programs people place a certain amount of money possibly with a a good return in a matter of ten or fourteen days, when they make their large profit they will then cut and run without reinvesting so this weakens the programs position.

The ten or fourteen day programs will be lucky if they last out more than a month due to the none re-investors but saying all that a lot of people are still making a living with it.

There are a few long term programs that are worth considering I am in two of these myself and I am quite happy with them, of course the returns are not so high but they beat the banks and most investment companies.

If you like doing lotteries there are dozens of free lotteries on the Internet you never know you might get lucky !

There is also a bingo game that pays out $4.999 it lasts about four or five weeks before its won and then there is just the one winner but its a chance to make Money.

We all know that money is very hard to come by but if we don’t try we will never have any so persevere and eventually you may get lucky.

Sylvia White is the webmaster of http://www.sylviawh.co.uk where you are welcome to email from the site to enquire about any of this information. You can also request a free copy in PDF of “SEO Made Easy” by Brad Callen SEO specialist. She is also the author of http://www.woweeitsfree.com You are welcome to join the affiliate program or purchase the E-book and if you like blogs she is webmaster of http://piggyinthemiddle.blogspot.com

Sylvia White - EzineArticles Expert Author

May 30, 2008

The 5 Steps To Finding A Legitimate Home-Based Business That Will Actually Make You Money

Filed under: Economy — @ 4:04 pm

If you’re like me, you’ve got the entrepreneurial bug, and there ain’t no shaking it.

You and I detest the idea of working for “the man” (or “the woman” as the case may be).

We’ll never be happy unless we’re able to live life on our own terms, work when we chose, take plenty of time off to spend with our family and friends, and still have the kind of income we deserve.

Only problem is, this entrepreneurial spirit tends to leave us vulnerable on occasion.

Back in 1999, when I first began thinking about having my own home-based business, this smooth talking guy came through the Seattle area, hosting these live seminars on the topic.

After attending one of his all day events, I was really excited about what I’d heard, and decided to hand over $3,600.00 for his program.

Now I gotta be honest here.

That was a whole lot of money for me at the time. And truth is, if it wasn’t for credit cards, there’s no way I would have been able to afford it.

I sure has heck didn’t have that kind of money lying around at the time.

So imagine my amazement when I call the company about a week later (to get started with their program), and I hear a recorded message that says, “You’ve reached a number that is no longer in service”.

I knew this couldn’t be right, so I dialed the number again.

And sure enough, I hear the same message.

Now I’m starting to get nervous.

I call directory assistance and ask them to put me through to the company.

But once again, I hear those familiar words…

“You’ve reached a number that is no longer in service”.

As I hang up the phone, I’m starting to get angry as I think to myself, “Did this guy just blatantly steal $3,600.00 from me”?

To make a long story short, that’s exactly what happened.

Maybe you’ve had a similar experience.

Kind of puts a bad taste in your mouth, doesn’t it.

After all, not only was I blatantly lied to, but all the excitement I had after attending the seminar was gone.

Over the last several years, I’ve shared that story with countless people, and almost every one of them had a similar experience to share.

And some of them lost much more than me!

I met one gal who was swindled out of $10,000.00 after attending a seminar in Los Angeles.

I met another who lost $6,999.00 at a seminar in Cleveland.

But…

Knowing what I know now, it’ll never happen again.

And by the time you finish reading this, it ain’t never gonna happen to you either.

So let’s get to it.

There’s 4 types of experts out there, yet only one of them is worth listening to.

Let me describe ‘em to you:

The “pretend expert” who offers nothing but theory. This person has absolutely NO real-world experience. While their theory and ideas may sound great on the surface, they’ve never been tested or proven by anyone, which makes it completely worthless

The “pretend expert” who talks about how others may have succeeded in business. But once again, this person has NO real-world experience. They’ve never owned a business in their lives. They merely talk about what others have accomplished, and at best, what they speak of is merely speculation

The “pretend expert” who talks of real estate investing, financial planning, the stock market and other related topics, yet their own financial situation is nothing short of dismal. These schmucks are more than willing to offer you their advice (at a premium price), but a quick look into their financial situation will cause you to turn and run… as fast as humanly possible

But then, there’s…

The “Genuine Expert” who actually takes their own advice. They have a ton of real-world experience under their belt. They NEVER talk about theory, but rather, what actually works.

This type of expert isn’t afraid to admit that they’ve failed in the past. In fact, they realize that their success has been a direct result of their many failures. By trying many things (and failing) they eventually discovered what worked.

In sharing their experiences (both failures and successes), their goal is to put you on the fast track, by showing you how to avoid the many mistakes they’ve made in the past.

Here’s the other big difference…

A “Genuine Expert” will show you proof of their success!

But I gotta warn you.

There’s very few “Genuine Experts” out there.

So when you find one, hold on tight and don’t let go.

After all, if they’re a “Genuine Expert”, they’re gonna have a lot of demand on their time.

That’s why these experts take the time to document their knowledge.

This allows them to multiply their efforts and help many more people.

For example…

When it comes to health, one of the experts I completely trust and recommend is Bill Phillips.

Bill is the man behind EAS (Experimental & Applied Sciences), author of Body For Life, founder of Muscle Media magazine, and he’s truly an expert when it comes to health.

He’s been one of my heroes for a long time.

I recently had the opportunity (thanks to a good friend of mine) to spend a day at Bill Phillips’ Hollywood home, and rest assured, it’s a day I’ll never forget.
I mean honestly, how many of us get the chance to meet our heroes in person, let alone spend an entire day with them.

And though this was the first time I’d ever met Bill in person, I’d been getting his personal assistance for the last several years… through his published materials.

So how do YOU go about finding a “Genuine Expert” to help you build a successful home-based business?

You start by asking yourself these 5 critical questions …

1. Do they have a successful track record with their teachings?

2. Can you see proof of their results?

3. Are you able to speak with or meet other satisfied clients?

4. Does the expert stand behind their materials?

5. Can you get ongoing help and support if you need it?

If they meet these criteria, don’t waste another minute. Do whatever needs to be done so you can start getting their help immediately.

You’ll be amazed at how fast you’ll reach your desired outcome when you have an expert walking you step-by-step through the process.

Oh, and here’s one last pointer for you.

Just because someone offers you a guarantee, doesn’t mean that they’re reputable.

Heck, the company that ripped me off back in 1999 had a guarantee, but it was completely WORTHLESS!

In this day and age, if someone truly believes they can help you with what they have to offer, they’ll do everything within their ability to prove it up front, by offering much more than a guarantee.

Don’t you agree?

Kevin has been a massively successful home-based business owner and sought after expert since 2001. He specializes in systems that put your home-based business on auto-pilot. Get your complimentary copy of his special report “What 99.999% Of Stay At Home Moms Don’t Know, And Will Never Find Out About Making $5,000 To $10,000 A Month With Their Own Home-Based Business” by going to http://www.wahmsystem.com

May 28, 2008

ACT NOW

Filed under: Economy — @ 6:40 am

ACT NOW

In this day and age so many things are rushed. Sometimes we want
to shout, “Slow down”. But sometimes in our own lives we are
guilty of the opposite extreme Our fears stop us from acting
when we should. I am a prime example. I got divorced seven years
ago. I had been out of the work force for a number of years,
helping my ex-husband in his business. There I was, on my own
and I needed an income. The ideal, I thought, would be to work
from home, but I did not have the self confidence to do that. I
look back now and realize how much further ahead I would be if I
had conquered my fears and started a business. What fears do you
face when you think about starting a business? The major one
is….MONEY. You are afraid you will lose the money you invest in
a new business. You have to be careful. A lot of online
businesses are just waiting to take your money. My first venture
into an online business was with a company that took my money
and then did not deliver what they promised. If that happens to
you, here is a tip. Don’t let up. Keep calling and emailing,
requesting your money back. Don’t back down if they did not give
you what they promised. I did get my money back. That gave my
confidence a boost. There are two websites that you should visit
before investing. One is www.scam.com. The other is
www.rip-offreport.com If a business has a report on either
website, I would exercise caution. Fortunately my second venture
into the online business was a much wiser choice. I kept getting
email about Stone Evan’s PlugIn Profit site. It sounded good. I
could tell that if I became an affiliate, there was a lot of
material available for me to learn from. This was important to
me. I wanted a good foundation. Sometimes my head spins because
I am now putting so much information into it. And there is so
much more to learn.

There are so many benefits of having an online business. Conquer
your fears. Give yourself a chance to grow. Visit my website
www.profitsr4u.com

It could be a good decision for you also.

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