Carpet Flooring Campaign
A consortium of carpet manufacturers, distributors and retailers have joined forces to promote the benefits of carpet flooring through Fun on the Floor - an integrated marketing campaign developed to enhance the nation’s interest in carpet. Fun on the Floor is a national campaign that will highlight carpet as a flooring choice by bringing to life its versatility, practicality, affordability, and ability to transform a home! The first phase of the campaign is due to launch July 31st with the opening of a unique house in central London designed and curated by Interior Designer and Sunday Times Style Columnist Danielle Proud. The Fun on the Floor House will act as a showroom through a medley of creatively designed rooms featuring carpet in stunning, creative and fun ways based on current interior trends and popular carpet choices. The house will be open by invitation to trade, national, consumer, regional journalists as well as key influencers such as interior designers, production companies for a free shoot location up until December. Following the launch of the Fun on the Floor House, an eye-catching press and outdoor advertising campaign will launch in the autumn 2008 and will cover billboards and vans nationwide. Showcasing carpets as something that is a little bit different and for people who want to make their homes stand out whilst still remaining contemporary.
